We like pictures
Of course Facebook still looks like King Kong on top of the Empire State Building, but a recent poll by Experian shows how much ground Pinterest and Instagram have gained in the last year, we really, really like pictures. Grouping pictures snagged from the web, that would be Pinterest, is the third largest social network site, behind Big Face and Twitter, which is up 185 spots, or 5,124 percent, from last year.
As if that’s not impressive, making pictures look old and distorted, that would be Instagram, has gone from the 609 to No. 11 on the charts - that’s a 17,319 percent increase. That kind of movement is also probably a big reason why Facebook bought purchased Instagram earlier this year. AllThingsD writes:
Based on the habits of early adopters, Experian research head Bill Tancer predicted that the window is still open for additional niche social networks.
Tancer has been studying growth patterns since following the breakout of YouTube in 2005, and attested that these days the hits are emerging faster than ever.
“The ramp is much quicker,” Tancer said. “You see a bunch of demographic segments adopting at once versus that sequential adoption.”
Google+ isn’t doing too shabby either. The site is currently sitting in the No. 4 spot, and Tancer thinks it has a secret weapon: local. Again from AllThingsD:
Earlier this summer, Google released Google+ Local, which combines place pages, free Zagat ratings and related social activity.
Why does that matter? Because local information is one of the biggest things people search for.
“When you look at search distribution being such a significant channel, local will cause a pretty strong growth pattern for Google+,” Tancer predicted.