FTC tells search engines to clearly label advertisements

In a letter today to Google, Bing and other search engines, the Federal Trade Commission warned of a need to "clearly and prominently" distinguish ads from natural search results.

Danny Sullivan, founding editor of SearchEngineland.com, joins Marketplace Tech host Ben Johnson to discuss.

About the author

Ben Johnson is the host of Marketplace Tech.

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...