Can Barnes & Noble find success with Samsung?

Pedestrians walk past a logo of Samsung Electronics at its main building in Seoul on July 29, 2011. The company is partnering with Barnes & Noble to create a new Nook tablet.

Samsung has unveiled a partnership with bookseller Barnes and Noble to create a new version of the Nook tablet, in a bid to compete with Amazon and their Kindle device. To get a read on whether such a device would work, we spoke to New York Times tech columnist Molly Wood.

Wood described the prospects for the partnership as uncertain at best.

“I would say that moderate non-failure is the best we can hope for right now,” Wood said.

However, she also noted that Samsung can make media and publisher deals that would bring more attention to the Nook, as competition in the tablet market is no longer is about the hardware.

Samsung and Barnes & Noble could even take advantage of the tension between Amazon and other publishers to negotiate deals, but this would likely lead to higher prices for consumers. 

About the author

Ben Johnson is the host of Marketplace Tech.

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...