Dissing the Disk

Apple Senior Vice President of Worldwide product marketing Phil Schiller shows a a thinner new iMac desktop computer on October 23, 2012 in San Jose, California.

There was a "did he really say that?" moment during Apple's big show on Tuesday. Phil Schiller, the company's head of Worldwide Marketing was on stage showing the new iMac, Apple's flagship desktop computer. It is very thin, like you could shave with it thin. So thin that I couldn't help but notice there was no slot for a CD or DVD drive in the thing.

"For those of you stuck in the past," Schiller said, you can buy an external accessory to run your disks. That's a quote: "For those of you stuck in the past." So just to let you know, in a world where companies want us to store all our digital lives on remote corporate computers, the so-called Cloud, it seems to be the fervent hope of some senior computer folks that storage on optical disks is going the way of Victrola.

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio
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