Summer Reading: Roy Choi

Roy Choi

On the Road.

Image of On the Road
Author: Jack Kerouac
Publisher: Penguin Books (1999)
Binding: Paperback, 304 pages

Kai Ryssdal: Our Summer Book Series that we've been running this week is a little bit different. Not so much the best business books for the beach. It's more what people have read and how it's helped shape their careers.

Here in Los Angeles, you can't drive down a street without seeing a food truck. We have trucks that sell grilled cheese, cupcakes, Vietnamese sandwiches and, of course, Korean Barbecue in a taco. I say, "of course," because you can draw a straight line from Kogi BBQ to the food truck explosion here in Los Angeles.

Co-founder Roy Choi has always been the type to be on the go.


Roy Choi: I came into this world a transient soul. You name it, I've been there: San Francisco, Denver, Detroit, New Orleans, Chicago, Los Angeles and Mexico City. That's probably why Jack Kerouac's On the Road found me at two critical points in life. Sal Paradise and Dean Moriarty felt so fresh and alive and real, I felt like I've met them. In fact, I actually have.

In my partner at Kogi, Mark, I found Dean, and through him, I re-discovered the city I grew up in, Los Angeles, and that ability to color outside the lines of tradition and standard operating procedures.

I was Sal. And he first found me as Sal when I was the chef de cuisine at the Beverly Hilton. I was by no way the master of the dojo, but there, I gave orders and I took orders. I paid attention to the details of your progress as a cook, to your stomach as the diner.

Mark was the restaurant manager at the Beverly Hilton. But it wasn't until we both left that we connected as men and not colleagues.

Mark encouraged me to meet more people. Get to know people. What they did. He pushed me to think about cooking my own way and starting my own thing. In some ways, like Kerouac writes, "I was beginning to get the bug like Dean. He was simply a youth tremendously excited with life, and though he was a conman, he was only conning because he wanted so much to live and to get involved with people who would otherwise pay no attention to him."

I ended up talking with more people in the span of three weeks than I had in ten years. Everything was a million miles a second. There really wasn't even a space to think or even room to breathe. It was all instinctive impulse. Let's put Korean BBQ inside a taco, man. You can do it, Roy.

And that was it. The keys were in my hand. All of a sudden the idea of going out on my own made sense. It didn't seem impossible anymore. I could turn the key and be off into the night: 9 p.m., 12 a.m., 4 a.m., 6 a.m., asleep in the sunlight of day. These were the hours I saw at the beginning of Kogi.


Ryssdal: Roy Choi is the co-founder and executive chef of Kogi Barbecue. If you got out of high school without reading it, you'll find an excerpt of On the Road here (PDF). Have a book that has mattered to your work life? Write us.

On the Road.

Image of On the Road
Author: Jack Kerouac
Publisher: Penguin Books (1999)
Binding: Paperback, 304 pages

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