Honda: An American success story?

Honda sales are up and the company says it expects to become a net exporter of vehicles from the U.S. by late next year. In other words, Honda could soon send abroad more cars made in America than it ships in.

Chris Farrell, Marketplace's senior economics contributor, joins Morning Report host David Brancaccio to discuss.


About the author

Chris Farrell is the economics editor of Marketplace Money.
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This story, while interesting, is VERY misleading.

Honda has stated that they will export more vehicles from North America than they import. In other words, exports from the US, Canada, and Mexico will outweigh imports to the region. Your story falsely implies that exports from the US will be greater than imports into the US. This isn't the case. Honda has extensive production facilities in Canada and Mexico that ship a lot of vehicles into the US.

So you're claiming they're an "American success story" when in fact America does not equal the US, but rather the North American continent.

Furthermore, while Honda does have some R&D in the US, they would need to nearly triple their employment to get to the same number of jobs in that sector per car sold as any of the Big 3.

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