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Bud Light

Bud Light still struggles to recover from anti-trans boycott

by Savannah Maher
May 8, 2024
Last April, Bud Light became the target of a conservative boycott over a 45-second promotional video posted by a transgender influencer.
Bud Light's response to backlash following a sponsored ad featuring a trans influencer "was poor on every level," said Joanna Schwartz at Georgia College and State University.
Natalie Behring/Getty Images
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For brands facing transphobic backlash, walking back inclusive campaigns may be "shortsighted"

by Savannah Maher
Jun 16, 2023
Target and Bud Light bowed to pressure for supporting LGBTQ people, but now many of those shoppers may take their money elsewhere.
A customer browses Pride Month accessories at a Target store on June 6. Following a backlash, the company pulled some products catering to LGBTQ shoppers.
Brandon Bell/Getty Images
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Bud Light sales fall amid boycott over collaboration with trans influencer

by David Brancaccio , Alex Schroeder and Ariana Rosas
Apr 28, 2023
Other brands are watching how the company deals with becoming part of the debate on transgender rights, says E.J. Schultz of Ad Age.
Bud Light sales fell 17% for the week ending April 15 compared to the same week a year earlier, according to the Associated Press.
Drew Angerer/Getty Images
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With prices rising on cheap beer, some consumers spend extra on premium

by Andy Uhler
Oct 27, 2022
Anheuser-Busch InBev says beer sales were up in the third quarter, in part because some consumers shifted to "premium" brands.
Anheuser-Busch InBev has passed along the costs of barley, hops, transportation and fuel by raising the price of Bud Light and convincing consumers to buy higher priced "premium beers."
Scott Olson/Getty Images
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Big business between two beer brewers

by Molly Wood
Sep 16, 2015
A deal between Anheuser-Busch InBev and SABMiller could be worth $250 billion.
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Final Note

China dominates beer sales

by Kai Ryssdal
May 22, 2015
You may be surprised by the highest-selling suds in the world.
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