Marketplace Morning Report for Thursday June 12 2014
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Twitter and The Weather Channel are teaming up to bring you a new kind of commercial. They've created weather informed ads, which deliver ad content to the user based on the environment about him or her. What does this new kind of advertising mean for consumers? And are there privacy issues involved? Plus, the Professional Golfers' Association, seeing golfers leaving the game by the hundreds of thousands, tells golfers there’s a way to enjoy the game without spending all day on it. Just play half a round. The campaign launches with start of the U.S. Open on Thursday. After, we talk to art critic Blake Gopnik about a “new,” $50-million Rembrandt painting, previously assumed to be a worthless copy. Blake discusses the insanity of a panel of experts deciding what is and isn’t an original work. Also, we talk to Univision’s Leon Krauze, who is at the World Cup in Sao Paolo this week, about how labor and street protests are impacting the tournament. Krauze shares that he’s found that Brazilians are not happy with the World Cup being hosted in their country and feel the financial resources are better spent on education and other public services.
The economics of the World Cup, and why some want to cut the game of golf in half
Posted In: Twitter, Weather Channel, ads
Twitter is teaming up with the Weather Channel to help advertisers.