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Features by Sally Herships

Storm hits both rich and poor

A natural disaster like Sandy can be devastating whether you're wealthy or just getting by. But the rich could have an easier, faster recovery.
Posted In: Hurricane Sandy, New York

Sandy as marketing tool

Companies walk a fine line between compassion and commercialism when it comes to disasters.
Posted In: Hurricane Sandy, marketing

The beer before the storm: Scenes from NYC before Sandy

Ahead of Hurricane Sandy's landfall on the East Coast Sunday, New York residents and businesses made preparations, stocked up on supplies, and stopped to grab a pint along the way.
Posted In: weather, storm

Utilities in Northeast brace for hurricane damage

Utilities spent billions a year ago repairing lines and equipment damaged by storms Irene and Alfred -- and were roundly criticizing for leaving many people without power for days. They're intent on being prepared for Sandy.
Posted In: hurricane, Hurricane Sandy, natural disasters

Web pounces on Romney 'binders full of women' comment

It took just a few minutes for social media pages built around Mitt Romney's debate comment about having "binders full of women" to materialize. But how do you monetize a meme?
Posted In: debate, memes, Internet

Retailers curb online shopping with in-store deals

Brick and mortar retailers like Best Buy, Target, and JC Penney, have an idea to compete with online rivals like Amazon. They are going to match their prices during the holiday shopping season.
Posted In: holiday shopping, Best Buy, JC Penney

'Old-fashioned' has lost its chic for Wendy's

The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Posted In: wendy's, fast food, marketing, logo

Walmart workers stage unprecedented strike

Walmart workers protest against unfair labor practices as a small number of store workers walk off the job, a first for the retailer.
Posted In: Walmart, strike

New test in New York means new test prep

New York is revising the gifted and talented student test that pre-schoolers take. The new standardized test means sleepless nights for parents -- and a new demand for test prep.
Posted In: testing, New York, Education

Earnings under spotlight as economy slows

Third-quarter earnings season begins this week, with some analysts predicting the first decline in S&P 500 profits since 2009.
Posted In: Earnings

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