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Features by Sally Herships

How feelings of deprivation affect consumer behavior

A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Posted In: deprivation, scarcity, marketing

Breaking down Santa, Inc.

Christmas is coming up and needless to say, Santa Claus must be busy. He is, after all, really the world’s ultimate personal shopper. And since Marketplace is a business program, we couldn’t help but wonder what sort of enterprise Santa runs.
Posted In: Santa, Christmas

Stores make the most of long shopping season

Christmas is on a Tuesday this year, meaning procrastinators get an extra day at the beginning of next week to finish up their shopping. And because Thanksgiving was as early as it could be this year, it's an extra-long holiday season for retailers.
Posted In: Retail, holiday shopping, Christmas

Homeownership sparks economy in many ways

Home prices are up nationwide. The recent demand has been good for more than just realtors and lenders.
Posted In: home, home ownership, homeowner, Housing

How the drought may dampen holiday dinner

The drought has already affected livestock feed prices. Holiday dinner shopping list prices may be next.
Posted In: food prices, holidays, turkey

Occupy debt?

Occupy Wall Street gets into buying and forgiving debt, but is it good for the economy?
Posted In: Occupy Wall Street, debt

CGI in ads grows more popular

The Swedish furniture maker Ikea increasingly relies on CGI -- computer-generated imagery -- to "make" the items in its catalog. It's enough to raise the question of whether computer graphics could ever replace people in the fashion photography business.
Posted In: fashion, CGI, Ikea, Black Friday

Video: A Dark-n-Stormy Day in Brooklyn

On the day Sandy hit, reporter Sally Herships went out into the streets of Brooklyn for a last-minute look at consumers' last minute preparations.
Posted In: Hurricane Sandy

Storm hits both rich and poor

A natural disaster like Sandy can be devastating whether you're wealthy or just getting by. But the rich could have an easier, faster recovery.
Posted In: Hurricane Sandy, New York

Sandy as marketing tool

Companies walk a fine line between compassion and commercialism when it comes to disasters.
Posted In: Hurricane Sandy, marketing

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