Title: Join the Club: How Peer Pressure Can Transform the World
Author: Tina Rosenberg
Publisher: W. W. Norton & Company
Type: Non Fiction
Released: March 28, 2011
Length: 402 pages
In the style of Malcolm Gladwell's "The Tipping Point," Tina Rosenberg's "Join The Club" takes a simple idea - that peer pressure can be a force for good - and finds a wide variety of examples to bolster her claim. From calculus study groups for black and Latino teens, to "untouchable" women in India charged with being community health leaders, to the Serbian student organizers who brought about an end to Slobodan Milosevic's bloody regime, Rosenberg shows how belonging to a group can be a powerful motivator for positive social change. It won't make you want to jump off a bridge just because your friends are doing it, but it might make you want to quit smoking.