Support our non-partisan non-profit newsroom 💜 Donate now

Hollywood hearts Halloween

Rachel Dornhelm Oct 13, 2006
HTML EMBED:
COPY

Hollywood hearts Halloween

Rachel Dornhelm Oct 13, 2006
HTML EMBED:
COPY

TEXT OF STORY

SCOTT JAGOW: It’s Friday the 13th. So maybe it’s time to start thinking about Halloween. You know who just loves Halloween? Hollywood. Rachel Dornhelm reports.


RACHEL DORNHELM: Forget boo! Yar is the Halloween cry this fall thanks to Disney’s Pirates of the Caribbean.

Other top costumes also owe a nod to Hollywood. The season’s most popular outfits come from Superman, Curious George and V for Vendetta.

Mark Workman is with the entertainment marketing firm FirstFireworks. He says Halloween is a big deal because of the merchandising revenue.

MARK WORKMAN: But secondly it’s a big deal especially when you look at summer movies because the costumes are a big indicator, kind of helping the DVD sales.

Costume sales are expected to hit $1.8 billion this Halloween.

Workman adds a costumed holiday is the perfect fit for Hollywood, an industry that makes its money bringing viewers into fantasy worlds.

I’m Rachel Dornhelm for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.