Yahoo buys Tumblr for $1.1 billion to get hip

Yahoo buys Tumblr in an effort to reach a younger audience.

Yahoo plus tumblr equals...Yumblr?

May 20, 2013
Yahoo's Tumblr acquisition is a big part the mission for new CEO Marissa Mayer -- a mission to make the aging Internet company cool again.

The Andy Kaufman of the web: Microfocused Tumblr blogs

May 28, 2012
No need to cover everything when you can just cover owls looking hungover. We delve into some strange Tumblrs.

Obama goes on Tumblr. Somewhere Mother is smiling.

Oct 25, 2011
Her influenced has reached President Obama's 2012 re-election campaign. His just-announced Tumblr site asks readers to submit their stories to help...