Tokyo 2020 Olympics Archives - Marketplace

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What an Olympics without live crowds means for advertisers

by Kristin Schwab

Jul 14, 2021

Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?

Despite taking place in 2021, this year's Olympics merchandise will be branded as "Tokyo 2020."

Mladen Antonov/AFP via Getty Images

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