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How store brands went from shamed to chic

Aug 17, 2022
Once seen as low quality and unattractive, generics have undergone a makeover to private-label "exclusive."
"Often the consumers don’t think of the Trader Joe's private label as a private label," says Dartmouth professor Kusum Ailawadi. "They think of it as exclusive products that I can’t find anywhere."
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Store brands are becoming more popular during the pandemic

Feb 8, 2021
And not just because they're more affordable.
The stigma of buying generic simply isn't there anymore, generally speaking.
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How do store brands stack up against name brands?

Dec 10, 2014
Store brands can be just as good as name brands. But there are some trade-offs.