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Sports viewership

NBA's in-season tournament aims to attract more — and earlier — viewers

by Savannah Maher
Nov 15, 2023
Major league sports are getting more creative at a time when just 16% of Americans follow a team "very" or "extremely" closely.
Ohio State Buckeyes mascot Brutus Buckeye pretends to sleep as the Michigan Wolverines starting lineup is announced. Turns out, most Americans are sleeping on sports too.
Jamie Sabau/Getty Images
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