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Brands are using Spanglish to reach a new generation of Latino consumers

Sep 20, 2023
About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
Marketing experts recommend different amounts of Spanish and English for ads targeted at different age groups.
Rob Kim/GC Images via Getty Images

Fred Armisen on bringing Latino voices to comedy

Jan 12, 2016
Kai talks to actor and comedian Fred Armisen about new comedy studio, Más Mejor
Fred Armisen in the Marketplace studios on Monday, January 11, 2016.
Tony Wagner/Marketplace

PODCAST: Bridging the movie language barrier

Mar 28, 2014
Obamacare reaches another milestone with 6 million enrollees. And you're not crazy, your office really is giving you headaches.

Mexico's Carlos Slim funds Khan Academy in Spanish

Jan 15, 2013
Mexican billionaire Carlos Slim, the world's richest man, wants to fund the translation of online Khan Academy classes into Spanish. He believes this will widen educational opportunity in Mexico.