Stranger Things returns with product tie-ins galore

Jul 4, 2019
Cryptic product tie-ins for the show have been everywhere in recent months.
Fans pose at the many photo-op stations at the Netflix's "Stranger Things" Season 3 Fun Fair at Santa Monica Pier on June 29, 2019 in Santa Monica, California.
Amy Sussman/Getty Images

Instagram gets commercial

May 1, 2019
Users will soon be able to make purchases without leaving the app.
Carl Court/Getty Images

Big Soda and the rise of product placement

Nov 21, 2016
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
A general view of a new Coca-Cola aluminum bottle during Mercedes-Benz Fashion Week Fall 2009 at Bryant Park on February 16, 2009 in New York City. 
Photo by Amy Sussman/Getty Images for The Coca Cola Company

Advertising is built into 'House of Cards'

Mar 2, 2015
Netflix doesn't carry ads, but its original shows have a lot of product placement.

Yo! The tech industry in rap

Sep 26, 2013
A look at the best tech references in rap music.

Product placement gets the red carpet treatment

Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.

Your Ad Here: Morgan Spurlock celebrates product placement

Apr 21, 2011
Morgan Spurlock, the documentarian best known for experimenting with a McDonald's-only diet in the movie "Super-Size Me," joined Kai Ryssdal...

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