Cryptic product tie-ins for the show have been everywhere in recent months.
Users will soon be able to make purchases without leaving the app.
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Morgan Spurlock, the documentarian best known for experimenting with a McDonald's-only diet in the movie "Super-Size Me," joined Kai Ryssdal...