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Print magazine

Why Sports Illustrated's buyer is keeping the print magazine around

by Stephanie Hughes
Mar 19, 2024
Sports Illustrated has a new publisher who says it will keep producing the magazine's print editions. That could benefit the brand.
By keeping the print magazine version of Sports Illustrated around, "you're maintaining the value of that brand," said the University of San Francisco's Nola Agha.
Joe Raedle/Getty Images
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