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Political advertising

Election 2024

What's new in campaign ads? Asking for money to buy more ads and run them absolutely everywhere

by Kimberly Adams
Mar 5, 2024
No screen is likely to be safe from the deluge.
No screen is likely to be safe from the deluge of political advertising this year.
Anna Moneymaker/Getty Images | Alon Skuy/Getty Images
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How much do political campaigns know about you? Way more than you might think.

by Kimberly Adams
Dec 20, 2023
Campaigns have access to more data about potential voters than ever and can deliver ads based on microtargeting technology.
People can expect more political ads than ever this year — in more places and on more platforms.
mrolands/ iStock / Getty Images Plus
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Political advertisers worry about reaching sports fans streaming their games

by Kimberly Adams
Jun 15, 2023
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
With streaming services increasingly airing live sports, political advertisers are changing their 2024 campaign strategies. Yet some platforms, like Apple TV+, don’t take political ads.
Ronald Martinez/Getty Images
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