Higher-income consumers sticking with premium brands, like P&G's, despite price increases

Apr 20, 2022
P&G's earnings report beat Wall Street’s expectations, with net sales up 7%.
Why are we sticking with more expensive brands while inflation is high?
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P&G posts gains thanks to growing Shave Club. Wait. What?

Oct 19, 2018
Procter & Gamble posted its strongest quarterly sales growth after five years of no growth. Some savvy rebranding of old, familiar products and the introduction of organics has helped pull in younger customers. The company also trimmed its marketing budget worldwide, and there’s been a lot of growth in the subscription Gillette Shave Club. Click […]

P&G posts gains thanks to growing Shave Club. Wait. What?

Oct 19, 2018
Procter & Gamble posted its strongest quarterly sales growth after five years of no growth. Some savvy rebranding of old, familiar products and the introduction of organics has helped pull in younger customers. The company also trimmed its marketing budget worldwide, and there’s been a lot of growth in the subscription Gillette Shave Club. Click […]