🚗 🚙 Turn your trusty old car into trustworthy journalism Learn more

What does it take to launch a successful toy?

Feb 17, 2022
Americans are buying lots of toys right now. But launching a new one is still very difficult — a good idea is no guarantee of success
Clixo, a toy that launched during the pandemic, uses magnets to connect pieces. A Duplo Lego set is in the background.
Stephanie Hughes/Marketplace