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Marketing industry

For NBA stars, branding goes beyond the court

by Andy Uhler
Jun 22, 2017
Nowadays, how good you are on the court is only one factor in your earning potential as a star athlete.
NBA Prospect Lonzo Ball speaks with the media after a workout with the Los Angeles Lakers at Toyota Sports Center on June 7 in El Segundo, California.
Sean M. Haffey/Getty Images
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