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Loss leader

Fish tacos for about $1?

by Jill Replogle
Sep 13, 2023
El Pueblo Mexican Food, a family-owned restaurant chain in San Diego, California, is bucking price trends.
A customer waits to order food at El Pueblo’s roadside taco stand in Cardiff, San Diego.
Jill Replogle/Marketplace
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Milk

Why retailers price some items below cost

by Kristin Schwab
Jul 31, 2020
Lots of industries rely on loss leaders to get you in the door while quietly raising prices on other products.
Jose De Leon restocks shelves at the Presidente Supermarket on April 13, 2020 in Miami, Florida.
Joe Raedle/Getty Images
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