The company's defining ethic is summertime in Maine.
The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Lobster prices are at rock bottom lows. And that's causing a cross-border fight between Maine lobstermen and Canadian ones. The Canadian lobstermen have been blocking their American counterparts from dropping off their catch at Canadian processing plants.