Instagram filters Archives - Marketplace

With so much going on in the world, Marketplace is here for you. Support public news for public good. Donate Today!

How people are making six figures a year through Instagram Reels

by Kai Ryssdal and Andie Corban

Jan 13, 2023

Many of the videos show creators reacting to a filter that generates a random answer to questions like "What Disney princess are you?"

"Instagram really wanted people to create material from the features that already existed on the site," says Jacob Sweet, who writes for The New Yorker.

Chris Delmas/AFP via Getty Images

LISTEN

EMBED

SUBSCRIBE