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For brands facing transphobic backlash, walking back inclusive campaigns may be "shortsighted"

Jun 16, 2023
Target and Bud Light bowed to pressure for supporting LGBTQ people, but now many of those shoppers may take their money elsewhere.
A customer browses Pride Month accessories at a Target store on June 6. Following a backlash, the company pulled some products catering to LGBTQ shoppers.
Brandon Bell/Getty Images