Kraft Heinz writes down its Kraft and Oscar Mayer brands

Feb 28, 2019
Once upon a time, America spelled cheese K-R-A-F-T, and Oscar Mayer had a way with B-O-L-O-G-N-A. But lately, those brands haven’t been doing well for their owner, Kraft Heinz. The packaged-foods giant announced that it’s writing down the value of…
Packages of Oscar Mayer Classic wieners are displayed at Scotty's Market on April 21, 2014 in San Rafael, California.
Justin Sullivan/Getty Images

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