The final season of "Game of Thrones" is a cash cow for marketers

Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

Need some Econ 101?

Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.