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Easter

My Economy

At this toy shop, the kids are finally coming back

by Sean McHenry
Apr 7, 2021
Irene Kesselman, owner of Ali Cat Toys in North Carolina, describes what she's seeing this spring.
Ali Cat Toys made over 50 Easter baskets, Irene Kesselman said, with "a lot of stuffed bunnies and rabbits and lambs."
Courtesy of Irene Kesselman
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Doubling down on chocolate bunnies

by Alli Fam
Apr 9, 2020
A Maine-based business has ramped up Easter production, keeping its employees at work and donating unsold chocolate to local nonprofits.
Melissa Mullen Photography
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Earnings' fate when Easter's late

by
Apr 14, 2014
Easter is almost a month later than last year... and so are sales.
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Digital Easter eggs: A developer's secret message to you

by Molly Wood
Mar 29, 2013
In the digital world, an Easter egg is a hidden message snuck into a computer program, video game, or website where it shouldn’t be.
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Peeps: Not just for Easter anymore

by Adriene Hill
Mar 28, 2013
How does a company based on a seasonal product expand? Send Peeps to invade more seasons.
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The Easter Bunny comes bearing toys these days

by David Weinberg
Mar 27, 2013
The toy industry has gradually made inroads on Easter, one of the least commercial holidays. But Santa Claus shouldn't feel threatened quite yet.
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