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Denim makers are making jeans stretchier to get in on the athleisure market

Aug 1, 2017
Jean sales dropped 4.5 percent in 2014 and 3.4 percent in 2015 but are on the upswing this year, thanks, in part, to stretchier fabrics.
“Comfort is a key attribute that consumers are looking for in their denim jeans," said Kara Nicholas, vice president of product design and marketing at Cone Denim.
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