Extreme couponing is back. But it's on TikTok this time.

Feb 1, 2023
Clipping coupons may be largely digital now, but the deals are still out there. Kayla Burk is teaching a younger generation how to use them.
Kayla Burk, a full-time extreme couponer, makes TikTok explainer videos on how to get discounts.
Karen Bleier/AFP via Getty Images

Do coupons have a place in the digital economy?

Food inflation should make consumers eager for discounts. But the couponing tradition isn't keeping up with changing times.
"Coupon distribution has really tanked during the pandemic," says Lydia DePillis of The New York Times.
Karen Bleier/AFP via Getty Images