Consumers are "humanizing" their pets and paying the premium prices

Nov 6, 2018
Americans spent nearly $70 billion on their pets last year — roughly half on food alone.
Purina offers canned dog food at different price points. Alpo costs 85 cents a can at a Kansas City grocery store, while the company’s premium product, Beyond, is $1.85.
Peggy Lowe/KCUR