Segments From this episode
Cadbury has partly been turning down Kraft's huge bids on the idea that it's too cool for such a big conglomerate. Christopher Werth explores Cadbury's lighter side through an engaging chain of TV ads that have been wildly popular -- and profitable.
Microsoft rolls out Windows 7 tomorrow after years of development and testing. And after struggling so much with Vista, it could use some powerful PR. But its string of "launch party" ads may be hurting more than helping. John Moe reports.
Swine flu continues to cost hospitals time and money, and some institutions are beginning to worry -- not just about their ability to care for all the victims of H1N1, but to continue their other business as usual. Joel Rose explains.
The Census Bureau reports 47 million people in the U.S. live below the poverty line -- 7 million more than the official government estimate. Kai Ryssdal talks to professor Sheldon Danzinger about why we need to gauge poverty differently in a new era.
Bailout watchdog, Neil Barofsky said today the chances of getting all the bank bailout money back is slim. He's also worried the frantic efforts to save the financial system may have made it more unstable over the long term. Steve Henn reports.
There are always interesting things to learn about how Wall Street really works. Senior business correspondent Bob Moon talks to Kai Ryssdal about the "whisper number" and tells a story about a candy drive he had in high school.
Marketplace for Wednesday, October 21, 2009