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Oct 21, 2009

Marketplace for Wednesday, October 21, 2009

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Marketplace for Wednesday, October 21, 2009

Segments From this episode

Cadbury's 'cool' factor good for sales

Oct 21, 2009
Cadbury has partly been turning down Kraft's huge bids on the idea that it's too cool for such a big conglomerate. Christopher Werth explores Cadbury's lighter side through an engaging chain of TV ads that have been wildly popular --…

Can Microsoft make Windows 7 'party?'

Oct 21, 2009
Microsoft rolls out Windows 7 tomorrow after years of development and testing. And after struggling so much with Vista, it could use some powerful PR. But its string of "launch party" ads may be hurting more than helping. John Moe…

Examining the insurer-government bout

Oct 21, 2009
The House Judiciary Committee has voted to strip health insurance companies of their ability to get together and fix prices, and the Senate plans to do the same. Commentator Robert Reich examines the skirmish between government and private insurers.

Swine flu threatens hospital business

Oct 21, 2009
Swine flu continues to cost hospitals time and money, and some institutions are beginning to worry -- not just about their ability to care for all the victims of H1N1, but to continue their other business as usual. Joel Rose…

A new way to measure the poverty line

Oct 21, 2009
The Census Bureau reports 47 million people in the U.S. live below the poverty line -- 7 million more than the official government estimate. Kai Ryssdal talks to professor Sheldon Danzinger about why we need to gauge poverty differently in…

Officials fear systemic risks of bailout

Oct 21, 2009
Bailout watchdog, Neil Barofsky said today the chances of getting all the bank bailout money back is slim. He's also worried the frantic efforts to save the financial system may have made it more unstable over the long term. Steve…

It helps to know the rules on Wall St.

Oct 21, 2009
There are always interesting things to learn about how Wall Street really works. Senior business correspondent Bob Moon talks to Kai Ryssdal about the "whisper number" and tells a story about a candy drive he had in high school.

Music from the episode