Whether it’s due to a weak slate of Fall shows or competition from the Web, big television networks are seeing a worrying decline in advertising revenue this quarter. Optimistic network execs see it as a blip, but could it be a signal of a bigger shift in the future of advertising to the masses? Also, a report says the cost of addressing global warming shrinks considerably when you consider the trillions the world is generally spending on power generation, transportation and infrastructure. The report’s proposals, however, still butts up against political realities. We investigate.
Whether it’s due to a weak slate of Fall shows or competition from the Web, big television networks are seeing a worrying decline in advertising revenue this quarter. Optimistic network execs see it as a blip, but could it be a signal of a bigger shift in the future of advertising to the masses? Also, a report says the cost of addressing global warming shrinks considerably when you consider the trillions the world is generally spending on power generation, transportation and infrastructure. The report’s proposals, however, still butts up against political realities. We investigate.
