Airing on Monday, May 11, 2015: This week in Manhattan, some $20 billion of TV ads for the coming year will be bought and sold during a series of meetings people in business call the upfronts. Though about 75 percent of TV ads were once sold during upfronts, advertisers have started to change their spending plans. We explore why. Next: the Organization of the Petroleum Exporting Countries predicts oil prices will stay low for as long as a decade. Predictions can be wrong, of course, especially with a volatile commodity like oil, but what would a decade of low prices mean for the economy?
Airing on Monday, May 11, 2015: This week in Manhattan, some $20 billion of TV ads for the coming year will be bought and sold during a series of meetings people in business call the upfronts. Though about 75 percent of TV ads were once sold during upfronts, advertisers have started to change their spending plans. We explore why. Next: the Organization of the Petroleum Exporting Countries predicts oil prices will stay low for as long as a decade. Predictions can be wrong, of course, especially with a volatile commodity like oil, but what would a decade of low prices mean for the economy?
