Marketplace for Friday, December 27, 2013
Dec 27, 2013

Marketplace for Friday, December 27, 2013

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For 1.3 million unemployed Americans, long-term unemployment benefits expire this weekend.  The loss of that spending power may not make a big dent in the economy, but it could make one in local communities. Also, McDonald’s is shutting down McResource, a website that offers tips to employees -- like using food stamps to supplement income, and avoiding unhealthy food like fast food burgers and fries.  Last year, Apple was mocked for its “Genius Training Manual.”  Do leaks like this change how companies communicate with, and train, staff in an age where internal materials can easily go viral? And finally, narrative storytelling is gaining popularity and the internet's taking notice. Will long-form journalism save magazine writing?

Segments From this episode

What's the cost when unemployment benefits expire?

Dec 27, 2013
For 1.3 million Americans, long-term federal unemployment benefits expire this weekend.

McDonald's fast food advice becomes corporate PR lesson

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Dec 27, 2013
McDonald’s is shutting down McResource, a website that offers tips to employees.

The old-school basketball shoes that stepped up endorsement deals

Dec 27, 2013
Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.

Taxicabs without drivers could be just down the road

Dec 27, 2013
Uber CEO Travis Kalanick says cabs without drivers may soon be taking people where they want to go.

How hopeful can we be about the 2014 economy?

Dec 27, 2013
Marketplace's Lizzie O'Leary and John Carney from CNBC say that the optimism to end this year could help kick-off 2014.

Why long-form journalism is everywhere these days

Dec 27, 2013
Despite seemingly shrinking attention-spans, in-depth reporting is making a comeback.

"Duck Dynasty" suspension ends: Phil Robertson rejoins his family

Dec 27, 2013
The cable channel A&E announced this afternoon Phil Robertson and the whole "Duck Dynasty" gang are coming back.

For 1.3 million unemployed Americans, long-term unemployment benefits expire this weekend.  The loss of that spending power may not make a big dent in the economy, but it could make one in local communities. Also, McDonald’s is shutting down McResource, a website that offers tips to employees — like using food stamps to supplement income, and avoiding unhealthy food like fast food burgers and fries.  Last year, Apple was mocked for its “Genius Training Manual.”  Do leaks like this change how companies communicate with, and train, staff in an age where internal materials can easily go viral? And finally, narrative storytelling is gaining popularity and the internet’s taking notice. Will long-form journalism save magazine writing?

Music from the episode

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