Is transparency enough when it comes to misleading ads?
Jun 29, 2018

Is transparency enough when it comes to misleading ads?

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Facebook announced tools yesterday that show who bought ads, where they're running and that give more information about branded pages to help people determine if they're real. That's on top of tools from April for tracking political and issue ads. But is it enough? The tracking tools don't let you see who's being targeted by ads, and advertisers themselves are worried that the tools will let their competitors see what they're running and respond in real time. It's our topic for Quality Assurance, where we take a second look at a big tech news story of the week. Marketplace Tech host Molly Wood talks with Tom Merritt, the host of the podcast Daily Tech News Show. 

Segments From this episode

Facebook is being more transparent with its ads, but is it doing enough to police them?

Jun 29, 2018
To combat fake ads and news, we need to study their effects more, says Tom Merritt of Daily Tech News Show.
Facebook CEO Mark Zuckerberg speaks during the annual F8 summit at the San Jose McEnery Convention Center in San Jose, California, on May 1.
JOSH EDELSON/AFP/Getty Images

Facebook announced tools yesterday that show who bought ads, where they’re running and that give more information about branded pages to help people determine if they’re real. That’s on top of tools from April for tracking political and issue ads. But is it enough? The tracking tools don’t let you see who’s being targeted by ads, and advertisers themselves are worried that the tools will let their competitors see what they’re running and respond in real time. It’s our topic for Quality Assurance, where we take a second look at a big tech news story of the week. Marketplace Tech host Molly Wood talks with Tom Merritt, the host of the podcast Daily Tech News Show. 

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