Nov 22, 2007

Marketplace Morning Report for Thursday, November 22, 2007

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Marketplace Morning Report for Thursday, November 22, 2007

Segments From this episode

A novel business idea spells success

Nov 22, 2007
Jera and Brad Deal turned an inventive letter-hunting game with their daughter into a multimillion-dollar family business. Sean Cole paid them a visit and found the world around him full of letters.

What really happened at that first dinner?

Nov 22, 2007
For Americans who want to know the real story behind what started Thanksgiving, Plimoth Plantation in Plymouth, Mass. recreates a Pilgrim village. And Steve Tripoli reports that business is making history.

Reheating the pot for business

Nov 22, 2007
To stay competitive in the fierce world of coffee, Maxwell House is freshening up with new marketing tricks, including juicing up a fresh slogan. Dan Grech reports.

The Xmas that stole Thanksgiving

Nov 22, 2007
While many don't have to worry about the dreaded annual shopping rush until tomorrow, some are gearing up by pumping out the Christmas spirit today. Alisa Roth explores the advance on the next holiday.

Revving up the retail rumor mill

Nov 22, 2007
You may be lucky enough to find a good deal tomorrow when you risk the chaos at the stores, but some people found their bargains online as long as two months ago. Andrew Phelps tells us how.

How to make it smell like a sale

Nov 22, 2007
Retailers know consumers can't negotiate with their nose when it finds something it likes. Lisa Napoli talks to Rachel Herz, author of "The Scent of Desire," about how some stores are using smell to seal the deal.

Avoiding subprime, but not charity

Nov 22, 2007
Since Goldman Sachs has managed to evade a lot of the market trouble caused from subprime, they're giving back with a new billion-dollar charitable fund. Amy Scott reports it's also an effective way to avoid criticism.

The team

Stephen Ryan Producer, BBC