Marketplace Morning Report for Friday July 11, 2014
Jul 11, 2014

Marketplace Morning Report for Friday July 11, 2014

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Wells Fargo has 17 straight quarters of positive earnings, but that might change on Friday. Bank profits have been hit by lower-than-expected home sales, a cap on low short-term interest rates, and billions in settlements to the U.S. government in the wake of Wall Street’s collapse last decade. Plus, a few different advertisers are airing dual language ads during the World Cup. Also, as the World Cup Finals come to an end, we look at a group of women soccer players hoping to draw more women into the sport as players. And after, big brands are starting to advertise on the social media accounts of people with large followings on Instagram, YouTube, and Vine. And for these "influencers," the advertising dollars are lucrative. But how do these two navigate social media and find each other? Enter the matchmaker. 

Segments From this episode

Social media's new matchmakers pair users with brands

Jul 11, 2014
Big brands want to advertise on the social media accounts of people with large followings. How do they find them? Enter the matchmakers.

Wells Fargo, other big banks could see lower profits

Jul 11, 2014
Wells Fargo has 17 quarters of positive earnings, but that might change on Friday.

Why you might seeing English subtitles on Spanish-lanuguage TV ads

Jul 11, 2014
Some advertisers are using the World Cup to experiment with bilingual ads on English networks.

PODCAST: Making money off Instagram

Jul 11, 2014
Interest rates. How brands hook up with social media personalities.

Wells Fargo has 17 straight quarters of positive earnings, but that might change on Friday. Bank profits have been hit by lower-than-expected home sales, a cap on low short-term interest rates, and billions in settlements to the U.S. government in the wake of Wall Street’s collapse last decade. Plus, a few different advertisers are airing dual language ads during the World Cup. Also, as the World Cup Finals come to an end, we look at a group of women soccer players hoping to draw more women into the sport as players. And after, big brands are starting to advertise on the social media accounts of people with large followings on Instagram, YouTube, and Vine. And for these “influencers,” the advertising dollars are lucrative. But how do these two navigate social media and find each other? Enter the matchmaker. 

The team

Stephen Ryan Producer, BBC