Oct 26, 2018

Advertisers seeing more opportunities with seniors

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(Markets Edition) We look into the mixed fortunes of tech companies driving the stock market this week, as both Amazon and Google’s parent company Alphabet both showed drops in pre-stock trading after reporting solid profits. There’s also Friday…

Segments From this episode

Silver is the new gold

Oct 26, 2018
People over 50 have most of the disposable income, but marketers mostly see them as sick and fearful.
An office interior.
Fred Mott/Evening Standard/Getty Images

Silver is the new gold

Oct 26, 2018
People over 50 have most of the disposable income, but marketers mostly see them as sick and fearful.
An office interior.
Fred Mott/Evening Standard/Getty Images
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle.
Sean Gallup/Getty Images
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle.
Sean Gallup/Getty Images

(Markets Edition) We look into the mixed fortunes of tech companies driving the stock market this week, as both Amazon and Google’s parent company Alphabet both showed drops in pre-stock trading after reporting solid profits. There’s also Friday morning news that the U.S. economy grew at a decent rate during the summer quarter. Chris Low, chief economist at FTN Financial, offered some insights. Also, we look into advertising and how people over the age of 50 are becoming more involved in branding opportunities. Today’s show is sponsored by GAIN Capital Group (gaincapital.com), LinkedIn (linkedin.com) and Selligent (selligent.com). (10/26/2018)

The team

Stephen Ryan Producer, BBC