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Jeep: A car brand for rich and poor alike

Aug 6, 2013
When it comes to cars, there are brands for rich people -- Mercedes, Audi, BMW -- and there are cars for people of more modest means -- Chevys, Fords, Toyotas. But just as many people at the bottom of the income ladder buy Jeeps as people at the top.
Al Davidson owns a 2006 Jeep Wrangler Unlimited, which he takes off-roading on weekends. During the week he uses the Jeep to run his kids to sports practices and to get to work. He owns his own print shop in Orange County, California. 
Jolie Myers/Marketplace