Implications for U.S. tech companies as EU eyes AI regulation

Nancy Marshall-Genzer Feb 19, 2020
Share Now on:
HTML EMBED:
COPY
European Commission vice president in charge for Values and Transparency Vera Jourova shakes hands with Mark Zuckerberg in Brussels, on Feb. 17, 2020. Kenzo Tribouillard/AFP via Getty Images

Implications for U.S. tech companies as EU eyes AI regulation

Nancy Marshall-Genzer Feb 19, 2020
European Commission vice president in charge for Values and Transparency Vera Jourova shakes hands with Mark Zuckerberg in Brussels, on Feb. 17, 2020. Kenzo Tribouillard/AFP via Getty Images
Share Now on:
HTML EMBED:
COPY

The European Union released proposed regulations on artificial intelligence Wednesday, rules covering technology like facial recognition and autonomous vehicles that would have big implications for U.S. tech giants like Facebook and Microsoft.

The EU wants to be sure that there’s human oversight of artificial intelligence, and that AI systems use high-quality data.

University of Arizona law professor Andrew Woods said the thinking goes like this: “I want the technology to be trained on people in my community because then at least it will be as accurate as it could be, vis-à-vis our distinctive features.”

But how do companies build a representative database? Is Facebook forced to share its treasure trove of European faces? Maribel Lopez, founder and principal analyst of Lopez Research, said that would be a big deal for U.S. tech companies that sell this kind of data.

“This definitely has business model implications for large U.S. tech companies in terms of how they monetize today versus how they might monetize in the future,” Lopez said.

Facebook CEO Mark Zuckerberg was in Brussels earlier this week meeting with EU officials.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

We’re here for you.

As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.