Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Trump's WTO KO

Dec 12, 2019
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Have a shopping story to tell? Let us know! Email us

Crocs, yes Crocs, are cool again

Molly Wood and Maria Hollenhorst Nov 29, 2019
Share Now on:
HTML EMBED:
COPY
As teenagers embrace "ugly" fashion, 2007's hottest shoe is trending.
Cate Gillon/Getty Images

Crocs ⁠— those foam resin clogs that were all the rage in 2007⁠— are trending. The rapper Post Malone sang about “thousand dollar Crocs” on his latest album, there were several viral TikTock trends involving the shoes, and teenagers are showing them off on social media. 

All that is surprising given that ten years ago, the company was on the brink of bankruptcy and some were predicting the brand’s demise. Andrew Rees is the current CEO of Crocs and helped orchestrate the company’s turnaround. He talked with Marketplace’s Molly Wood about why Crocs are making a comeback. 

“We have capitalized on what we saw as two major trends on a global basis,” Rees said. “One is collaborations.” In recent years, Crocs has done collaborations with a slew of celebrities, artists and high-end fashion designers including Luke Combs, PSY, Post Malone and Vivienne Tam. 

“The second big trend that we capitalized on is this mega trend for personalization,” Rees said. Crocs come in dozens of colors and can be personalized with charms the company sells called “jibbitz.” 

Rees said that’s helped the company reach younger customers. “We wanted to move a little bit hipper, a little bit trendier and a little bit more fashion forward,” he said. “Because a) they have spending power, b) they’re on social media, and c) through social media, they do influence a lot of other people.”

In investment bank Piper Jaffray’s semi-annual survey of teenagers this fall, Crocs registered it’s highest reading ever as the 7th most popular footwear brand among teenagers.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Closing the sock market soon!

 

Time is running out to get BOTH new Marketplace Sock designs for only $5/month.

Don’t wait – this special offer ends soon!