It's Discount Week! 🎁 Pick up new Marketplace gear at a discount when you donate today! Get My Gear!

Tesla’s Cybertruck tries to make a dent in a tough market

Jack Stewart Nov 28, 2019
HTML EMBED:
COPY
Tesla CEO Elon Musk unveils the all-electric battery-powered Tesla Cybertruck. Frederic J. Brown/AFP via Getty Images

Tesla’s Cybertruck tries to make a dent in a tough market

Jack Stewart Nov 28, 2019
Tesla CEO Elon Musk unveils the all-electric battery-powered Tesla Cybertruck. Frederic J. Brown/AFP via Getty Images
HTML EMBED:
COPY

The American appetite for trucks seems to have no end, and Ford, GM and Dodge are doing well with their ever-expanding line of ever-bigger gas-powered pickups. Tesla, with its electric Cybertruck, believes there is room for something quite different. But the pickup market is a tough one to crack.

Click the audio player above to hear the full story.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.