Tesla’s Cybertruck tries to make a dent in a tough market

Jack Stewart Nov 28, 2019
HTML EMBED:
COPY
Tesla CEO Elon Musk unveils the all-electric battery-powered Tesla Cybertruck. Frederic J. Brown/AFP via Getty Images

Tesla’s Cybertruck tries to make a dent in a tough market

Jack Stewart Nov 28, 2019
Tesla CEO Elon Musk unveils the all-electric battery-powered Tesla Cybertruck. Frederic J. Brown/AFP via Getty Images
HTML EMBED:
COPY

The American appetite for trucks seems to have no end, and Ford, GM and Dodge are doing well with their ever-expanding line of ever-bigger gas-powered pickups. Tesla, with its electric Cybertruck, believes there is room for something quite different. But the pickup market is a tough one to crack.

Click the audio player above to hear the full story.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.