Gap and Old Navy wrangle over customer data

Erika Beras Mar 1, 2019
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Justin Sullivan/Getty Images

Gap and Old Navy wrangle over customer data

Erika Beras Mar 1, 2019
Justin Sullivan/Getty Images
Share Now on:
HTML EMBED:
COPY

Gap is spinning off Old Navy. The successful low-price apparel brand is becoming its own, separate company. And while splitting assets can be a tricky part of any break-up, the question of what to do with the customer data accumulated by both brands, over decades, looms large.

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