Listen To The Story
Marketplace

It's that time of year — when subscriptions to weight loss programs and gym memberships spike. But the big box workout chain has a challenger: the boutique gym. According to research by the financial services firm Stephens Inc., in 2015 boutique gyms made up 21 percent of the $22.4 billion U.S. health club market.

The studios feature one-on-one training and group classes including, barre, Pilates and high-intensity interval training. Boutique studios are a hit with millennials and one Los Angeles-based trainer is cashing in.

Click the audio player above to hear the full story.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.