Stores offer deep online discounts – but is that sustainable?

Jed Kim Dec 7, 2016
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Mario Tama/Getty Images

Stores offer deep online discounts – but is that sustainable?

Jed Kim Dec 7, 2016
Mario Tama/Getty Images
HTML EMBED:
COPY

There are five Saturdays in December this year. Why is that significant? You get an extra day for last-minute shopping. But if the holiday sales season feels extra-long this year, it’s not just because of the calendar. Stores are offering deals earlier. But is that sustainable?

Click the above audio player to hear the full report. 

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