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Hasbro beats Mattel for contract with Disney

Molly Wood Dec 31, 2015
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Hasbro beats Mattel for contract with Disney

Molly Wood Dec 31, 2015
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On Friday, a new era in toys is starting.

For decades now, Mattel has had a contract from Disney to manufacture and sell its princess dolls. But in a pretty major toy coup, Mattel’s major rival Hasbro swooped in and stole that $500-million crown.

Claire Suddath wrote about the business dealings behind the switch in Bloomberg Businessweek.

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