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Marketplace

The nest is full

Oct 11, 2019
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This Is Uncomfortable

New movies drive toy sales, but threat of tariffs looms

by Tracey Samuelson Jul 25, 2019
The industry is living under threat of tariffs on toys manufactured in China.
Hasbro toys are displayed at a Target store in February 2019 in San Rafael, California.
Justin Sullivan/Getty Images

Mattel, Hasbro to offer snapshot of toy industry

by Tracey Samuelson Feb 7, 2019
Mattel and Hasbro will both report their earnings this week. Mattel reports Thursday after the market closes, and Hasbro reports Friday. Combined, these two companies will give us a sense of how the toy industry fared during the all-important holiday…
There are more than 20,000 variations of Hot Wheels, according to Mattel.
Renata Sago/Marketplace

Mattel is trying to get into the quinceañera business with Barbie

by Joy Díaz Oct 31, 2017
Barbie was born in 1959. So why is she having a quinceañera? This is the story of how Mattel is trying to get into the quinceañera business.
Quinceañera Barbie.
Shelly D. Brisbin for Marketplace

Goodbye cable, hello YouTube: As kids move online, so do Mattel’s ad dollars

by Aaron Schrank Aug 3, 2017
Toymaker Mattel wants to get kids’ attention, and it’s going online to do it. The company announced this week it will spend at least $10 million on advertising this year on Google’s YouTube Kids platform. It’s the company’s biggest ad…

It’s not child’s play: Hasbro and Mattel battle for success in the world of toys

by Reema Khrais Jul 24, 2017
Hasbro, the toy and game powerhouse, reports its second quarter earnings today . So far this year, the company has been going strong, beating expectations, which is not the case for its rival, Mattel. We explore why the companies may…

Hasbro beats Mattel for contract with Disney

by Molly Wood Dec 31, 2015
Hasbro will now be taking over production of Disney princess dolls with $500 million contract.
Final Note

Viewmaster goes VR

by Molly Wood Nov 27, 2015
This holiday season, the classic toy is getting a fancy upgrade with help from Google.

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Final Note

Mattel wheeling out miniature Tesla Model S

by Kai Ryssdal Jun 18, 2015
As part of its Hot Wheels brand, Mattel is coming out with a miniature Tesla Model S.
Final Note

View-Master gets the 21st century upgrade

by Kai Ryssdal Feb 13, 2015
Listeners of a certain age will remember viewfinders, those binocular-like things you hold up and look through with the circular discs of slides that flip around. Yeah, well, could you be more old fashioned? Mattel and Google are coming out with…

Hollywood's next 'it' celebs – toys

by Queena Kim Nov 13, 2014
Hasbro is reportedly interested in buying Dreamworks Animation.