Mattel has pivoted, playing to the moment at hand with marketing like "play is never canceled" and an emphasis on family activities.
Rival toymaker Hasbro reported disappointing earnings last week, and Mattel faces similar headwinds from tariffs and store closures.
The industry is living under threat of tariffs on toys manufactured in China.
Mattel and Hasbro will both report their earnings this week. Mattel reports Thursday after the market closes, and Hasbro reports Friday. Combined, these two companies will give us a sense of how the toy industry fared during the all-important holiday season and how they’re coping with the closure of retailer Toys R Us.
Barbie was born in 1959. So why is she having a quinceañera? This is the story of how Mattel is trying to get into the quinceañera business.
Toymaker Mattel wants to get kids’ attention, and it’s going online to do it. The company announced this week it will spend at least $10 million on advertising this year on Google’s YouTube Kids platform. It’s the company’s biggest ad buy online to date. Click the audio player above to hear the full story.
Hasbro, the toy and game powerhouse, reports its second quarter earnings today . So far this year, the company has been going strong, beating expectations, which is not the case for its rival, Mattel. We explore why the companies may be trading fortunes. Click the audio player above to hear the full story.