What do you buy for an anniversary?

Marketplace Weekend Staff Jul 2, 2015
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What do you buy for an anniversary?

Marketplace Weekend Staff Jul 2, 2015
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We asked people on the streets of downtown Los Angeles about the last anniversaries they celebrated. What do you buy for an anniversary? Who’s influencing that? And who is making money off our emotions?  We asked Cassie Mogilneran Associate Professor of Marketing at the Wharton School at the University of Pennsylvania to find out about the business behind anniversaries. 

 

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