❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now

What do you buy for an anniversary?

Marketplace Weekend Staff Jul 2, 2015
HTML EMBED:
COPY

What do you buy for an anniversary?

Marketplace Weekend Staff Jul 2, 2015
HTML EMBED:
COPY

We asked people on the streets of downtown Los Angeles about the last anniversaries they celebrated. What do you buy for an anniversary? Who’s influencing that? And who is making money off our emotions?  We asked Cassie Mogilneran Associate Professor of Marketing at the Wharton School at the University of Pennsylvania to find out about the business behind anniversaries. 

 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.